We're not just marketers — we're growth engineers.
Combining strategy, numbers, and automation to build systems that scale.
Built by performance marketers, run by data.
WAIB is a boutique growth agency founded by practitioners — not salespeople. With over 15 years of experience across eCommerce, EdTech, and service-based businesses, we help clients stop guessing and start scaling using real numbers.
Strategy first. Funnels second. Ads last.
We don't just run campaigns — we build scalable marketing systems. Our process starts with unit economics and ends with sustainable revenue growth.
In-depth Unit Economics Analysis
We start with a thorough analysis of your business model, examining CAC, LTV, margins, and growth points before planning any marketing activities.
Custom Funnel Design & Automation
We create systematic funnels with automation at every stage. From lead magnets to retargeting and retention — we build the complete conversion cycle.
Performance-based Advertising Strategy
Only after setting up the funnel and economics do we launch paid traffic. We scale gradually, based on data and optimizing CAC.
Profitability Forecasting Before Launch
We predict your campaign's ROI before spending a dollar on ads, ensuring your marketing investments will be profitable.
Landing Page Development Aligned to Goals
We design and build conversion-focused landing pages that seamlessly integrate with your funnel strategy.
The WAIB Framework
From concept to scale, our work follows a clear, strategic path:
Audit & Unit Economics Review
Analysis of business unit economics, review of data and analytics, identification of growth points and bottlenecks in the funnel.
Funnel Mapping
Designing a systematic sales funnel taking into account the specifics of your business and target audience.
Traffic Testing
Testing traffic in small volumes on Meta, Google, LinkedIn, and other platforms to determine the most effective channels and creatives.
Conversion Rate Optimization
Improving landing pages, offers, and user journey to maximize the efficiency of the marketing budget.
Retargeting & Lifecycle Strategy
Launch of retargeting, setup of email sequences, and implementation of additional sales to maximize LTV.
Led by someone who actually does the work
Alexander Pavlenko
Growth Strategist & WAIB Founder
Alexander Pavlenko is a hands-on strategist with 15+ years of experience in performance marketing. He personally manages ad campaigns, designs funnels, and implements scalable systems for clients seeking real, measurable growth.
Trusted by real businesses
This section automatically displays live reviews pulled directly from our verified Google Business profile. Real feedback from real clients — no filters, no edits.
Been working with Dmytro for several years. Great performance and consistent quality in their work. Highly recommend!
I highly recommend Anton and his team at WAIB. As a media buyer and creative strategist, Anton delivers outstanding results. Their approach to digital marketing is innovative and effective.
We worked with Alexander on a nutrition project. I personally liked their approach to work. Everything was clear, professional and well-executed. Would definitely recommend their services to others.
Want a full breakdown of your growth strategy?
We'll identify your weak points, hidden potential, and where your next growth lever is hiding. Just answer a few questions.
Let's make your growth measurable
Want to understand where you're losing money — and how to fix it?
We'll run a free audit of your unit economics and current marketing funnel. As a bonus, we'll send you our WAIB Methodology PDF — the same process we use to generate real results for eCommerce, SaaS, and service businesses.
Get the audit. Get the method. Get growing.