Free tool

Unit-economics calculator

The same math we use to plan campaigns. Pick your model, enter your numbers, and see CPA, ROAS, break-even, profit and ROI update live.

Cost per click ($)Ad spend ($)Conversion rate (%)Average order value ($)Customer LTV ($)Management fee ($)Profit margin (%)

Visitors

4,167

Sales

104

Revenue

$8,333

CPA

$48

ROAS

1.67×

Break-even ROAS

3.33×

True ROAS

0.52×

Lifetime revenue

$16,667

Profit

-$3,250

ROI

-56.5%

Projections are estimates based on the inputs you provide and standard funnel math; actual results depend on your market, offer and execution.